Microsoft is releasing as of today a new toy called Outlook Customer Manager for business owners using Office 365 and Outlook. It is a slimmed CRM for companies that want to track their customer interactions and history, but aren’t yet in the mood for a more robust platform like Dynamics 365.
The new tool allows businesses to track tasks and deals in progress directly in Outlook, and will pop-up reminders aimed at helping them stay on top of their customer relationships, the company says.
The launch builds on Microsoft’s ongoing push to capture the small business market. Earlier this year, the company launched Bookings, a service designed to help service-focused businesses manage customer appointments.
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